News Update 8/4/12
SSM have just started work on a large EU Funded review of
Pandemic behaviour change and communication. SSM are part of an international consortium
funded under programme & EU seventh framework programme / SSM will be carrying
out a full behavioural review, developing guidance on segmentation and undertaking
user journey mapping as well as helping the consortium disseminate the results
of the four year programme. http://www.ecomeu.info
News Update 19/12/11
International Social Marketing Conference 2012
June 28-29, 2012 Brisbane, Australia
Hosted by Griffith University
Delve Deeper
Anyone with an interest in social marketing related areas is encouraged to consider submitting an academic or industry professional practice case study for the ISM 2012 Conference.
Innovative research is sought for presentation at the conference. Case studies, empirical and conceptual research are welcome! In particular we are seeking submissions that illustrate how, in social marketing we can delve deeper.
Key Dates
Academic paper deadline: February 15th, 2012
Industry case study deadline: March 31st, 2012
Important note:
Limited spaces are available
½ day Workshop with Professor Jeff French
“Time to get strategic in Social Marketing”
26th June, 2012 1:00 -4:30pm
News Update 1/12/11
New resource available to buy: What we know about influencing behaviour. Lessons from the literature and the field.
If you are interested in purchasing the latest publication from Strategic Social Marketing and Professor Jeff French then please enquire about the book here: Mainoffice@strategic-social-marketing.org
Discounts are also available. If you order 50 or more we offer a 10% discount, If you order 100 or more copies you can enjoy a 15% discount.
£5 $8 E6
News Update 17/11/11
STELa is a robust and flexible tool that social
marketers can use to demonstrate that they are applying best
practice based on sound social marketing theory and practice.
STELa stands alone as the only fully developed interactive
social marketing planning too that is currently available. STELa
requires no formal training due to its intuitive interface, the
tool also has the advantage of allowing both the importation of
previous planning materials and the automatic production of project
plans.
Give it a try and please get in touch with any feedback you may have. Thanks.
Member of the board - Credos
Professor Jeff French has recently joied the board of Credos, an independantly governed advertising think tank. Visit the website here to find out more.
Credos is funded by the advertising industry, but overseen by an
advisory board which assures the quality, objectivity and transparency
of our work.
Credos’ work spans a wide range of research projects. Work to date has focused on:
- Children and advertising
- The economic value of advertising
- Alcohol marketing
- Public views of advertising
- Advertising and body confidence
Member of the board - Social Business Periodical
Professor Jeff French has recently joined the editorial advisory board of the Social Business Periodical.
Social Business
is a new journal that seeks to
provide a forum for the exchange of knowledge, experience, insights and
ideas about the theory and practice of social business.
For more information click here
News Update 6/8/11
New low cost 'Mini
Essential Concepts of Social Marketing Book
available
.
Professor Jeff French our CEO
has just completed the development of a new mini book covering the core
concepts and principles of social marketing including the new and widely quoted
cost value matrix. The book wil be a useful aid to those wanting a concise
summary of the key elements of social marketing and will also is useful to
those running social marketing training courses. The book will be available in
printed and electronic form as of the 1 of September. If you would
like a copy or bulk copies please send us an email and we will arrange shipping.
The Mini book is priced at €5 or £6 or $8 +pp
News Update 4/7/11
STELa Schools 4 Life App:
The STELa framework provides a robust guide to delivering health and
wellbeing interventions which really make a difference in the lives of young
people, schools, parents and the wider community.
The framework comprises of four stages, Scope, Test, Enact, Learn and Act,
and each stage provides you with activities and questions to help you plan and
record your progress supporting you to target the specific behavioural and
health challenges faced by your school.
It will help you to design the right
outcomes-focused interventions to reduce health inequalities and poor health
choices for your school. The tool is cyclical and as such the four stages can be
repeated as many times as necessary, each cycle could take 6-12 months depending
on the changes you are trying to achieve.
Follow the link below to sign up and use STELa today:
http://tool.schools4life.org.uk/STELa
News Update 28/4/11
New Social Marketing App:
I am
developing a low cost social marketing planning App for mobile devices
with ICE.
The App is free to download and helps with formulating,
recording and updating social marketing plans. Use your smartphone
internet browser to download STELa Lite from www.stelamodel.com
(Or click the image)
Give it a try and let me know your views and help us develop the full
version, ready for release later in the year.
Its available for iPhone
and Android formats.
Twitter:
You can now follow me on Twitter for all my latest news.
www.Twitter.com/JeffFrenchSSM or @JeffFrenchSSM or by clicking on the Twitter logo.
Social Marketing Casebook:
Social Marketing Casebook, sponsored by the National Social Marketing Centre, brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.
Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be apllied to the real world, including:
- Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies.
- An international range of cases from the health, enviromental and civic sectors, from national and governmental programmes to local, small-budget interventions
- Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessesons learned.
- Academic excises, discussion questions and references to reinforce student learning.
This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.
Available October 2011 from £24.99.
The Grocer - New Article:
You can find a recent article of mine published by The Grocer in the Comment & Opinion section of the paper. The article is featured as the Saturday Essay and focues on why i believe the Responsibility Deal is a no-brainer. To read the article please pick up a copy of Saturday's Grocer or follow this Link
(subscribers only).
Welcome
At Strategic Social Marketing we are dedicated to working with people to encourage and support approaches that achieve positive and lasting impacts on people's lives.
We work to help people apply and integrate learning and skills from across different sectors and disciplines. Our goal is to help organisations establish strong citizen focused and evidence driven strategies, designed to influence and sustain positive behaviours.
We focus on the strategic application of behavioural intervention and social marketing approaches. Harnessing the latest thinking on social change and are committed to working to help develop policy and strategy to tackle issues in such areas as health improvement, environment, civic engagement and social order.
If you have a behavioural challenge then we would be pleased to discuss ways we might be able to assist and support you in addressing this both strategically and operationally.
Give us a call or drop us a line
Prof. Jeff French
CEO Strategic Social Marketing
PhD, MBA, MSc, Dip HE, BA, Cert.Ed
