Prof. Jeff French
Jeff
French is a recognised global leader in the theory and application of behaviour
change and social marketing. Jeff has extensive experience of developing
leading and evaluating behaviour change projects, social marketing programmes
and the development of social communication strategies at international,
national, regional and local level.
Jeff
has over 35 years’ experience at the interface between governments, public,
private and the NGO sector. Jeff has a broad practical understanding of
national and international health and social development issues and how they
can be tackled and evaluated.
Jeff
has published over 80 chapters, articles and books in the fields of behaviour
change, social marketing, community development, health promotion and social
communication. Jeff is a visiting professor at Brunel University and Brighton
University and a Fellow at Kings College University London and teaches at four
other Universities as well as consulting and speaking at international
conferences around the world.
Jeff
was the Director of Communication and Policy at the UK Government Health
Development Agency for five years from 2000 – 2005. In March 2005 through to
July 2009 Jeff set up and managed the National Social Marketing Centre for
England. In August 2009 Jeff became the Chief Executive of Strategic Social
Marketing Ltd.
Strategic
Social Marketing works with clients from all over the world in the private, NGO
and public sector on the development and evaluation of social behaviour change
programmes. Strategic Social Marketing also provides consultancy services to
some of the world’s biggest corporate communications marketing and research
companies.
Jeff continues to act
as a principal adviser to the National Social Marketing Centre. Jeff is an
advisor to a number of national and international policy committees including
the UK National Cancer Awareness and Early Detection Committee and the End of
Life Dying Matters Committee. Jeff is
also a Board member of CREDOS the UK advertising industry think-tank focused on
the role of advertising in society. Jeff is the lead advisor on social marketing
to a new four year EU funded behaviour change review of the 2009 pandemic.
Jeff is a member of
the Editorial Board of the Journal of Social Marketing, the Journal of Social
Business and the Editorial Board of the International Review on Public and
Non-profit Marketing.
Jeff is the organiser
of the World Social Marketing Conference which last took place in Dublin,
Ireland in April 2011 and will take place again in Toronto Canada in April
2013.
Jeff is the author
of; ‘Social Marketing and Public Health Theory and Practice’, published by
Oxford University Press. Jeff’s new book ‘Social Marketing Casebook, lessons
from the field’ has just been published by SAGE. Jeff is a member of the
International Social Marketing Association Executive Committee. Jeff has worked
internationally on behaviour change and social policy programmes in the
Netherlands, America, Canada, Portugal, Albania, Tanzania, Saudi Arabia, New
Zealand, Slovenia, Scotland, Wales, Northern Ireland, Australia, Belgium,
Republic of Ireland, Germany, Portugal, Switzerland and Italy.
