Professor Jeff French
PhD, MBA, MSc, Dip.HE, BA, Cert Ed.
Jeff French is a global thought leader in the fields of behavioural influence,
Social Marketing, social communication and programme planning and evaluation.
has published over 90 academic papers and five books and numerous guides and
tool kits on these subjects. Jeff is a visiting Professor at Brighton
University and a Fellow at Kings College London University and teaches at four
other universities on a regular basis. Previously Director of Policy and
Communication at the UK Health Development Agency and a senior civil servant in
the UK Department of Health.
In 2004 Jeff led the UK government review of
Social Marketing and set up the National Social Marketing Centre in 2005. In
2009 Jeff became the CEO of Strategic Social Marketing Ltd.
Social Marketing works internationally with some of the world’s biggest private
companies, NGO’s, global organisations such as WHO and governments on the
development and evaluation of programmes that aim to influence positive social
and health behaviour.
is a member of several national and international policy committees and a
member of the Editorial Boards of four professional Journals. Jeff is a member
of the European Social Marketing Association Board and the EU funded ASSET
pandemic preparedness programme. Jeff is also an advisor to the Dying Matters
coalition, serves on the advisory committee of the European EPODE obesity
prevention ‘Open programme’ advisory committee and the National HIV Prevention
group for England.
Jeff has worked in over 29 countries working with NGO’s,
private sector companies, government departments and agencies around the world
on behavioural programmes related to:
health, transport, safety, drug misuse, sexual health, gambling,
forestry, environmental issues, recruitment, obesity and animal health and
service reconfiguration. Jeff is a highly sought after keynote speaker at
international conferences and also offers a training and mentoring service.
Recent major successes include:·
2014 Facilitating and chairing the WHO European International
Health regulations forum.
2015 Development, field testing and delivery of the first
professional technical guide to Social Marketing for the European Centre for
2015 The completion of the social marketing component of the EU
funded ECom pandemic communication and marketing research programme.
2015 Working as a WHO consultant, the development of an internal
and external marketing and communication strategy for the Greek government’s
health reform programme·
2015 Chair the European Social Marketing conference
2015 The development for the Wellington City Government in New Zealand
a marketing and communications strategy for the cities post-earthquake bus
2015 Publication of ‘Strategic Social Marketing’ by SAGE.
2016 Completion of a systemic literature review and strategy for
Purina Ltd on the health promotion benefits of pet ownership.
2016 Advice and training for the UK Government on the application
of Social Marketing across social policy.
2016 Completed as part of the pan-Europe E-com@eu, consortium, a
four-year EU funded research programme on pandemic behavioural influence. ·
2016 Systematic meta review of human and animal health promotion
for Purina Ltd.
2016 Appointed to the National HIV prevention England scientific
2017 Second Edition of the bestselling book ‘Social Marketing and
Public Health’ Oxford University Press Published.
2017 Advisor to government of Finland on developing citizen centric
2017 Chair of the World Social Marketing Conference Washington DC.