Prof. Jeff French
have substantial public policy, research, marketing, and management experience at
international, national, regional and local level.
I work with and advised ministers,
senior civil servants, government advisors, CEO’s and directors of public, NGO
and private sector organisations within the UK and internationally. I have
recent work experience with WHO and ECDC, Forestry Commission, Purina and the
I have a track record of delivery
and a strong reputation as a collaborative and politically astute team player.
have extensive experience of designing developing, researching and evaluating behavioural
change and social marketing programmes. I have extensive Board level management
experience as a director and CEO. In addition to my 37 years of practical
experience I also have a distinguished academic career. I am a recognised
leader in the fields of behaviour modification programme design and evaluation,
social marketing and health promotion. Significant achievements over recent
- I frequently am invited
to give keynote presentations at national and international conferences. Recent
examples include: The World Social Marketing Conference Toronto 2013, The
World Health Summit Berlin 2012, Social Business Summit Turkey 2013, and
the WHO International Health Regulations meeting Luxembourg 2012, Global
Marketing Conference Dhaka Bangladesh 2012, and National Lottery
Association of Finland Annual Conference 2013, Global Lottery Association Conference
Vancouver Jan 2014. World Social Marketing conference Sydney 2015.
- Managed the marketing communications, business planning and policy
teams for the UK National Health Development Agency 2000 – 2004, including
ten regional teams. Acted as CEO from October 2002 – November 2003. Budget
- Developed the HDA’s marketing and communication strategy, services
and systems including stakeholder engagement and marketing strategy
resulting in 85%+ satisfaction ratings of HDA’s performance amongst key
- Established the HDA as a WHO collaborating centre and built a strong
international profile and work programme within the agency. Managed the
Global Effectiveness and EU Getting Evidence into Practice projects.
- Worked in the UK Department of Health to develop the cross government
Health Inequalities plan and was the named responsible officer during the
extensive national consultation.
- Member of the Department for Culture Media and Sport England Awards
Committee and the evaluation committee for the biggest single public
health intervention every funded, the £300 million Healthy Living Centre
- Completed a National review for the UK government on the application
of Social Marketing, published in June 2006, ‘It’s Our Health’. The recommendations
from the review are currently being used to guide Department of Health and
other government departments approach to developing social marketing
programmes and the establishment of the world’s first National Social
- Founded and managed the UK National Social Marketing Centre in December
2006 and drought social marketing into the mainstream policy arena across
government in the UK.
- Produced for Financial Services Authority and HM Treasury the
‘Geared for Action’ communication and marketing strategy and recommendations
as part of the Thoresen review of generic financial advice for low income
families in December 2007.
- Chair of the MSSSB UK National Occupational Standards for Social
Marketing group responsible for developing the world’s first set of
national occupational standards for social marketing published in June
- I have worked over recent years
in the UK with National Audit Office, DEFRA, HM Treasury FSA, DCFS, DCMS ,Cabinet
Office, Home Office, Health and Safety Executive, Sport England, Forestry Commission,
Cancer Research UK, Big Lottery Fund, Consumer Focus, The National Council
For Palliative , Drinkaware and DH
and DEFRA. I have also worked with government agencies, NGO’s and private
sector organisations internationally.
- I am the developer of both the Total Process Planning Tool the STELa social marketing planning tool
and the Social Marketing Value Cost
Matrix tools that are used internationally to develop plan and evaluate
social change programmes.
- I am the author of numerous articles, papers reports and chapters on
communication, evaluation community engagement and social marketing. My books
‘Social Marketing and Public Health’ and ‘Social Marketing Case Book’ are bestselling
books in their fields. My new book ‘Strategic Social Marketing will be
published by SAGE in the spring of 2015.
- I have just completed for ECDC (European Centre for Disease Control)
a Social Marketing guide for European public health practitioners.
- I am a member of the
EPODE Help Programme technical advisors board responsible for advising on
social marketing one of the key pillars in the EPODE programme.
- Since 2011 I have led the work of the E-Com EU funded review of
pandemic communication and behaviour change research programme funded as
part of the EU Work Programme 7 research and development scheme.
- I am a visiting professor at Brighton University and a Fellow at Kings College University of
London. I also teach at Southbank University and Northumbria University. I
also act as external supervisor and examiner of PhD research at several
- I am the author of three books on social marketing and numerous
papers and guides on health promotion, health education, health
communication and social marketing.
My areas of special interest and expertise
include: social marketing, consumer
research and insight, behaviour programme design, behavioural influence and
behavioural change communication, inter-sector partnership development, and
community involvement and evaluation. I have a broad understanding of policy
across government as it relates to behaviour change, marketing and
communication. I have an extensive professional network and good working
relationships with many key public bodies, professional associations and
and Professional Qualifications
- Rachel Macmillan College University of
London, Sept. 1974 - July. 1977 Certificate
in Education (Qualified UK biology teacher)
- Open University, January 1979 - November
- South Bank University, September 1981 -
July 1982, Post-graduate Diploma in
- Kings College University of London,
September 1982 - July 1984 - M.Sc. Health Promotion.
- Durham University Business School: 1992
- December 1994. MBA.
previous Job: Director of the National Social Marketing Centre
central focus of my post as the director of the NSMC was to lead the strategic
and operational development of the organisation. I was responsible for the
development and delivery of corporate strategy and business plan. I lead the
Centres senior team and manage the Centres budget (£17 million 2008-9). I
reported directly to the Chief Executive of Consumer Focus. As part of my role
I acted as an advisor to the Department of Health and other government departments
and agencies. I sat on a number of national policies development, review and
implementation groups. The centres work was focused on developing and embedding
good practice in social marketing. It did this through developing standards of
best practice, capturing and disseminating evidence and delivering a major
capacity building programme.
CEO of Strategic Social Marketing. Strategic Social Marketing is UK registered
limited company providing strategic behaviour change and social marketing advice
to a range of public NGO and private sector organisations within the UK and
I have an extensive international network. I have worked
internationally on behavioural programmes and social policy programmes in the
Netherlands, America, Canada, Portugal, Albania, Tanzania, Malawi, Kenya, Saudi
Arabia, UAE, Rumania, Nigeria, New Zealand, Slovenia, Australia, Belgium,
Republic of Ireland, Turkey, Germany, Portugal, Switzerland, Finland, Italy and
in all UK Countries: England, Scotland, Wales and Northern Ireland, Norway, Ukraine,
India and Bangladesh.
Professional membership and contributions:
Chair of the National
Society of Health Education and Promotion Officers, 1987 - 1990. Chair of the
ethics committee from 1990 – 1994.
Organised six UK Health
Promotion Conference, 1990 – 1999.
- I am a member of the International Social Marketing Association Executive
Committee and European Social Marketing Association Board.
- Over 90
articles/chapters/papers published in academic and professional publications.
Papers span: public health, community development, management, communications
and research and development issues.
· During 2001/2 I
worked with the World Bank in helping the Albanian Government and the Institute
of Public Health develop and write the Albanian National Public Health
Strategy. In 2003 the strategy was approved by the Albanian Parliament.
- I am the Chair of the UK, European and World Social Marketing
Conference organising committees. Most recent conferences held in Toronto
2013 and Rotterdam 2014, next world conference Sydney 2015.
- I have been a member of the following comities: The Big Lottery Fund
Healthy Living Centres committee, five a day programme, HLC Evaluation
Group, Health Direct Committee, National Patient and Public Involvement
Committee. NHS Life Check Committee, National Palliative Care group.
Cancer Reform Strategy, Chair CRUK Cancer UK prevention research award
committee. Currently I am a member of the Prevention and Early Detection
national committee DH/ CRUK.
- I am a member of the International Social
Marketing Association Board and a Board member of CREDOS the UK
advertising industry think-tank focused on the role of advertising in
society. I was a member of the Lancet review of liver disease working
- I am a member of the editorial boards for the Social Marketing
Journal, Social Business Journal, Social Marketing Quarterly, The European
Not for Profit Marketing Journal.
- I developed the first Global consensus definition of Social
Marketing in 2013.
Other recent contributions: Recent academic Publications
French J. Gordon R. Strategic Social
Marketing. Sage Published by Sage April 2015
Jeff French CEO of SSM working with Franklin Apfel has just completed
the first ever technical guide to Social Marketing for the European Centre for
Disease Prevention and Control. ECDC are now disseminating the guide that can
be downloaded free as a PDF at: http://www.ecdc.europa.eu/en/publications/Publications/social-marketing-guide-public-health.pdf