Reviews from Inside Government Conference May 2013
French very interesting in terms of behaviours needing to be changed alongside
Jeff French - passionate and engaging delivery. Interesting to be reminded of
the psychology behind behaviour change and choice, and how this should influence
our decision making in campaign planning.
French - always interesting to listen to as he is a thought-leader with great
Jeff French, was very interesting, I'm
interested in the academic side of social marketing and how this can underpin
our planning therefore I felt this would be the most useful presentation.
Jeff French was by far the best presenter for his simple yet insightful analysis of the ways to achieve
behaviour change supported by clear examples
French session was best as this provided a useful overview of approaches and further reading.
French was the most engaging and really helped to understand the different
(crazy) ways of creating behaviour change.
Jeff French - ref the framework for delivering behaviour change
was very helpful
French Provided us with full mix of interventions for social change and good
case studies. Lively presentation style.
French perspective on social marketing was really insightful and interesting
and made you feel motivated towards using social marketing in public health