STRATEGIC SOCIAL MARKETING - Strategic Social Marketing

Reviews from Inside Government Conference May 2013

Prof French very interesting in terms of behaviours needing to be changed alongside other activity       

Prof. Jeff French - passionate and engaging delivery. Interesting to be reminded of the psychology behind behaviour change and choice, and how this should influence our decision making in campaign planning.

Jeff French - always interesting to listen to as he is a thought-leader with great presentation style        

Prof. Jeff French, was very interesting, I'm interested in the academic side of social marketing and how this can underpin our planning therefore I felt this would be the most useful presentation.       

Professor Jeff French was by far the best presenter for his simple yet insightful analysis of the ways to achieve behaviour change supported by clear examples ·       

Jeff French session was best as this provided a useful overview of approaches and further reading.       

Prof French was the most engaging and really helped to understand the different (crazy) ways of creating behaviour change.        

Dr Jeff French - ref the framework for delivering behaviour change was very helpful  ·      

Jeff French  Provided us with full mix of interventions for social change and good case studies. Lively presentation style. ·       

Jeff French perspective on social marketing was really insightful and interesting and made you feel motivated towards using social marketing in public health campaigns.

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