Strategic Social Marketing
New Evidence Resource
New Evidence Resource
Professor Doug Evans and Professor Jeff French with the help of over 40 leading academics and practitioners have compiled this source of evidence citations regarding the impact of Social Marketing. Please share this resource with your networks.
Authentic Social Marketing is not about telling people what to do or coercing them into doing it, but the process of understanding what will help people make choices and take action that will help them have happy and healthy lives.
Social Marketing is becoming part of the standard operating systems for governments and all public organizations, and among for-profit and not-for-profit organizations concerned with promoting health and wellbeing.
Making a difference to people's lives
At Strategic Social Marketing our aim is to directly contribute to programmes that will improve the quality of people's lives. We are passionate about working with and alongside people to improve the programmes, interventions and services they commission or develop to promote health and wellbeing.
Quality, efficiency and value for money
We are committed to providing a high quality tailored service for our clients.We assess clients needs and provide tailored support and services, rather than off the shelf solutions. We bring teams of experts together with many years experience and deep practical understanding to solve problems and develop programmes of action.
Prof Jeff French our CEO is one of the world’s leading Social Marketing experts, a senior adviser to many Governments and a recognised authority in the fields of Social Marketing, Social Communication and Health Promotion.
- Strategic analysis of behavioural challenges, help with identifying the causes and barriers to change.
- We develop evidence based interventions to tackle problems.
- Programme planning and guidance for scoping and development of projects. We also offer strategic guidance for project implementation strategies.
- Research and data gathering, commissioning and analysis.
- Programme design, evaluation and commissioning.
- Training in all aspect of behavioural intervention, Health Promotion, Social Marketing, and Social Communication strategies (see Training section for more details).
- Personal coaching and mentoring in all aspects of behaviour intervention, Social Marketing, communication and programme development, implementation and evaluation.
- Assistance with embedding effective behavioural intervention and social marketing approaches into organisations (strategically and operationally).
- Direct support for commissioning and procurement of Social Marketing related services.
- Social Marketing research, evaluation, advice planning and review, generating insight and segmentation for programmes.
We work with all our clients to promote links and networks of people working on related issues to foster learning and a wider community of action.
We know that our customers' needs are of the utmost importance. We therefore put teams together who are committed to providing a quality and responsive service. As a result, a high percentage of our business is from repeat customers and referrals.
We would welcome the opportunity to earn your trust and deliver you the best service in the sector.
At Strategic Social Marketing we are dedicated to working with people to encourage and support approaches that achieve positive and lasting impacts on people's lives. We work to help people apply and integrate learning and skills from across different sectors and disciplines.
Our goal is to help organisations establish strong citizen focused and evidence driven strategies, designed to influence and sustain positive behaviours. We focus on the strategic application of behavioural intervention and social marketing approaches. Harnessing the latest thinking on social change and are committed to working to help develop policy and strategy to tackle issues in such areas as health improvement, environment, civic engagement and social order.
If you have a behavioural challenge then we would be pleased to discuss ways we might be able to assist and support you in addressing this both strategically and operationally.
Professor Jeff French is proud to be committee chair of the 4th European Social Marketing Conference which is taking place in Antwerp in September 2018. The Conference will be the biggest gathering of Social Marketing experts ever held in Europe. Call for papers and details can be found at:
New paper by Jeff French on
Publication due July 2017 For an advanced copy of the paper contact:
New Blog in conjunction with
Jeff French Speaks at
Alexandroupolis April 2018
New Book: Social Marketing
and Public Health
Professor Jeff French is proud to have been invited to contribute to the Health Prevention England (HPE) HIV steering Committee a multi-disciplinary stakeholder advisory group for the HIV Prevention England Programme
The aim of the committee is to provide guidance on the new national HIV prevention strategy and delivery of the programme as well as provide oversight to ensure transparency and accountability.
HIV Prevention England is funded by Public Health England and coordinated by Terence Higgins Trust.
Jeff French speaking at the UK Government
Cabinet Office London
Listen to Jeff French speak about the key role that Social Marketing can play in developing better social policy and strategy:
Collaboration with the Global OPEN obesity
SSM have joined the OPEN project as collaborating partners working to advice on health communications and social marketing in the area of obesity prevention. The OPEN project is focused on capturing and scaling up population level interventions designed to have an impact on obesity rates. http://openprogram.eu/
New Training service
We now offer a new set of training services. Our experience and expertise is in equipping people to be competent and confident social marketers and communicators, especially in public sector organisations facing challenge and going through complex societal and cultural change.
No matter what challenges you face and what difficulties need to be addressed, being able to influence the behaviour and communicate effectively to a variety of different audience groups is half the battle. People will support you more and are more likely to act if they understand what and why you are proposing the action you are taking. Staff, stakeholders and the public will work with you if they feel listened to and engaged with.
First Ever ECDC Technical Guide to Social Marketing
Jeff French working and Franklin Apfel have developed, following extensive field testing, the European Centre for Disease Prevention and Control first ever Technical Guide to Social Marketing for the European.
ECDC are now disseminating the guide that can be downloaded free as a PDF at: http://www.ecdc.europa.eu/en/publications/Publications/social-marketing-guide-public-health.pdf
Jeff French said
“SSM is incredibly proud to have been part of this project and hopes that the guide will help those responsible for developing delivering and evaluation disease focused programmes to develop more efficient and effective programmes”