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Strategic Social Marketing 


Call for papers and registration now open for the World Social Marketing Conference Brighton UK 5th - 8th September 2022.

More Covid-19 Resources

Exiting Lockdown action and strategy

Effective Evidence Based Communication in Outbreak management tools

The EU funded ECom project brings together multiple disciplines to develop evidence-based behavioural and communication package for health professionals and agencies throughout Europe in case of major outbreaks of infectious diseases.

A compendium of tools tips and planning tools can be found at: 


European Social Marketing Association COVID-19 Best practice Guidance

New Books :

Strategic Social Marketing for behaviour and social change ( 2nd Ed) Jeff French and Ross Gordon

Social Marketing and Public Health. Jeff French


Why and how to develop more citizen focused social programmes.

What is Social Marketing and why we should apply it:


Social Marketing Evidence Resource

Professor Doug Evans and Professor Jeff French with the help of over 40 leading academics and practitioners have compiled this source of evidence citations regarding the impact of Social Marketing. Please share this resource with your networks.

Link here

Authentic Social Marketing is not about telling people what to do or coercing them into doing it, but the process of understanding what will help people make choices and take action that will help them have happy and healthy lives.

Social Marketing is becoming part of the standard operating systems for governments and all public organizations, and among for-profit and not-for-profit organizations concerned with promoting health and wellbeing.

Making a difference to people's lives

At Strategic Social Marketing our aim is to directly contribute to programmes that will improve the quality of people's lives. We are passionate about working with and alongside people to improve the programmes, interventions and services they commission or develop to promote health and wellbeing.

Quality, efficiency and value for money

We are committed to providing a high quality tailored service for our clients.We assess clients needs and provide tailored support and services, rather than off the shelf solutions. We bring teams of experts together with many years experience and deep practical understanding to solve problems and develop programmes of action.

Prof Jeff French our CEO is one of the world’s leading Social Marketing experts, a senior adviser to many Governments and a recognised authority in the fields of Social Marketing, Social Communication and Health Promotion.

We offer

  • Strategic analysis of behavioural challenges, help with identifying the causes and barriers to change.
  • We develop evidence based interventions to tackle problems.
  • Programme planning and guidance for scoping and development of projects. We also offer strategic guidance for project implementation strategies.
  • Research and data gathering, commissioning and analysis.
  • Programme design, evaluation and commissioning.
  • Training in all aspect of behavioural intervention, Health Promotion, Social Marketing, and Social Communication strategies (see Training section for more details).
  • Personal coaching and mentoring in all aspects of behaviour intervention, Social Marketing, communication and programme development, implementation and evaluation.
  • Assistance with embedding effective behavioural intervention and social marketing approaches into organisations (strategically and operationally).
  • Direct support for commissioning and procurement of Social Marketing related services.
  • Social Marketing research, evaluation, advice planning and review, generating insight and segmentation for programmes.

We work with all our clients to promote links and networks of people working on related issues to foster learning and a wider community of action.

We know that our customers' needs are of the utmost importance. We therefore put teams together who are committed to providing a quality and responsive service. As a result, a high percentage of our business is from repeat customers and referrals.

We are dedicated to working with people to encourage and support approaches that achieve positive and lasting impacts on people's lives. We work to help people apply and integrate learning and skills from across different sectors and disciplines.

Our goal is to help organisations establish strong citizen focused and evidence driven strategies, designed to influence and sustain positive behaviours. We focus on the strategic application of behavioural intervention and social marketing approaches. Harnessing the latest thinking on social change and are committed to working to help develop policy and strategy to tackle issues in such areas as health improvement, environment, civic engagement and social order.

If you have a behavioural challenge then we would be pleased to discuss ways we might be able to assist and support you in addressing this both strategically and operationally.