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Strategic Social Marketing

2017

Social Marketing and 

Public Health 2nd 

Edition.

https://global.oup.com/academic/product/social-marketing-and-public-health-9780198717690?q=social%20marketing&lang=en&cc=gb

Other books and chapters by Jeff French

Strategic Social Marketing has now been published by Sage. This new book by Jeff French and Ross Gordon covers the strategic application of social marketing to social programme development , implementation and evaluation. To order the book go to:

http://www.uk.sagepub.com/booksProdDesc.nav?prodId=Book237965

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