Social Marketing and 

Public Health 2nd 

Edition.

https://global.oup.com/academic/product/social-marketing-and-public-health-9780198717690?q=social%20marketing&lang=en&cc=gb

Strategic Social Marketing has now been published by Sage. This new book by Jeff French and Ross Gordon covers the strategic application of social marketing to social programme development , implementation and evaluation. To order the book go to: