Strategic Social Marketing
Why and how to develop more citizen focused social programmes. https://www.youtube.com/watch?v=RRcxpREND68&feature=emb_logo
What is Social Marketing and why we should apply it:
Proffesor Jeff French with Philip Kotler at the NSMC World Social Marketing Conference, Brighton, 2010.
The first meeting of The European Social Marketing Association
5th Nov 2011, London.
Jeff and Mr Burns at the Action Welless conference, Banff Alberta, Canada.
At the World Social Marketing Conference with Alan Andreasen and co.